Exclamation marks Above, Banana Republic combines a question with scarcity tactics. ) with just two words, creating a truly great subject line.Sephora asks an emotionally-engaging question (really? We have a deep, inherent terror of being left behind, of missing out – that flock mentality was a survival instinct once, but now it’s just another subject line strategy to goad us into a purchase.Living Social also sends me new deals based on my past purchases.
These emails have a specific purpose, and so their subject lines should be specific as well.
A humorous subject line can really stick out among the dry, dull emails surrounding it.
Mail Chimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.
Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.
If this new setup sticks, pictures will usurp subject lines as the pivotal email element. This tends to be why top 10 lists are so successful – lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.
Until then, we still need to worry about the current state of the promotions tab. From a simple design perspective, you can see why the Amazon Local subject line catches the eye – its length and shape stand out from the other largely similar-looking structures. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do – they are visually jarring.
In many ways, your email subject line is more important than your email body.
But we Your subject line is your first (and maybe your last) impression on users.
By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.
Instead, try location-specific offers and language, or interest targeting.
you’ll love that “Lean Startup” subject line.carefully. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.