Additionally, the crude sewage department employee Joe (Kirk Fox) makes a romantic advance toward Leslie, prompting her to launch a "douche-vestigation" to find out why she attracts the wrong type of man.
Meanwhile, Chris takes Andy (Chris Pratt), April (Aubrey Plaza), and Ron to a health food market called Grain 'n Simple, where he gathers numerous ingredients for the perfect turkey burger, but Ron is unfazed, simply buying a pound of red meat from his favorite food market, Food and Stuff.
Schur said: "The 'no dating' thing is a very big deal in government – these people are handling taxpayer money, so relationships are even more frowned upon than they are in the private sector." The episode features a fictional online dating service called Hoosier Mate.com, inspired by the nickname Hoosier for residents of Indiana, where Parks and Recreation is set.
After the episode aired, NBC started a fake website on an actual Hoosier domain, which included fake accounts for Leslie and Tom similar to those featured in "Soulmates".
During one scene in "Soulmates", Ron misunderstood a turkey burger to be "a fried turkey leg inside a grilled hamburger".
After the episode aired, the cooking website created and posted a recipe for that exact food.
When Leslie describes her ideal date as a dark and mysterious man who can play the organ, Ann says she believes Leslie is describing the title character from The Phantom of the Opera, a story about a deformed man who haunts an opera hall.
In its original American broadcast, "Soulmates" was seen by an estimated 4.89 million household viewers, according to Nielsen Media Research, with a 2.9 rating/5 share among all viewers and a 2.4 rating/6 share among viewers between ages 18 and 49.
He challenges Chris to a burger cook-off to prove red meat is superior to Chris' preferred lean meat, with red meat staying on the menu if Ron wins.
Meanwhile, Leslie (Amy Poehler) invites Ben (Adam Scott) out to dinner, but he turns her down, leaving Leslie confused because she was sure Ben was attracted to her.
In her investigation, Leslie quickly learns Joe merely hits on any woman as long as she is not elderly.
She takes Tom out to lunch to learn more about him.
He responds to all of Leslie's questions with his usual chauvinistic answers, annoying her to the point that she admits she took him out because they matched on Hoosier Mate.